Increase revenue and conversion with support from a casino consultant.
Reduce bounce rates and enhance site credibility
Maximise the value from existing site traffic
Identify untargeted web site traffic which has no value from SEO
Understanding behaviour patterns engaged by gamblers
The website had recently been revamped but the news and blog were not pushing on as hoped. Using the existing platform JIAS showed just how strong the magazine could be by realigning the efforts of Peter White (Marketing & Content).
The news now reaches a much wider audience and with the RSS being optimised and the website rich with targeted key phrases we are seeing the results of the past few months work. A significant increase in relevant traffic throughout the site.